Jim Kasper, Chief Sales Officer
Jim Kasper is the founder of Interactive Resource Group, a 19 year-old customized sales training and consulting firm and currently serves as Executive Chairman of Precallpro.com. Jim has over 30 years of practical experience in industrial distribution, direct sales, sales management, sales training, and marketing. He holds a Bachelor of Science, with a double major in economics and political science, from Carroll College in Waukesha, Wisconsin, and a Master of Business Administration degree from Northern Illinois University. For several years he has been an assistant professor of marketing at Regis University and is the recipient of the Faculty Excellence Award, an honor bestowed by Regis students. He has taught marketing, advertising and promotion, channel management and consumer behavior.
Jim's first book, Short Cycle Selling: Beating Your Competitors in the Sales Race was published in 2002. The book has been on the Wall Street West Business Bestseller list three times, including a #1 ranking. For several months, the book has been the #1 seller on Amazon.com in 2 categories: Sales Management and Sales Techniques. In just over 24 months of publication, Short Cycle Selling was translated into Mandarin Chinese, Cantonese, Korean and Indonesian. Mr. Kasper's second book, Creating The #1 Sales Force: What It Takes To Transform Your Sales Culture, Dearborn Publishing, Chicago, Illinois was released on May 1, 2005. The book has already entered the top 30 selling books on Amazon.com. Jim is currently writing his third book that addresses the process and successes of pre-call planning.